81% of marketers say video has helped them directly increase sales, according to Wyzowl Research. You may not consider yourself a “marketer,” but that’s what we’re here for!   Life Happens’ in-house video producer and editor, Connor Dolby, creates educational and inspirational insurance videos that are available on Life Happens Pro for agents and companies …

4 Life Insurance Marketing Videos that Educate and Inspire Clients Read More »

“Our time with clients is valuable. Fresh marketing content is hard and expensive to continually develop. Why wouldn’t we let the experts create it?” This is Brett Sause, LUTCF, LTCP, CLTC, RFC, LACP, FSCP, RFP, CEO of the Atlantic Financial Group, LLC in Maryland. Brett has been leveraging Life Happens material since 2015, well before …

Using Real Life Stories to Close a Proposal Read More »

Long-Term Care Insurance (LTCI) Awareness Month officially launches in November, but it’s time to start planning now! We’re releasing long-term care insurance content earlier than ever, so you have plenty of time to prepare.   According to longtermcare.gov, those turning 65 today have a 70% chance of needing some long-term care services in the future. …

Introducing LTCI Content Earlier Than Ever Read More »

Videos are trending! Advisors are using more video in March than ever before as 9 of the top 10 assets were videos. We are delighted people are leveraging the Real Life Stories in the material you are sharing. How can you use Real Life Stories? Let us count the ways: your Introduction email; during Client …

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We’re shining a light on the top Insure Your Love 2022 campaign activities and results. This year’s campaign focused on how getting life insurance is an expression of love that goes beyond words. 1. 4.6 billion impressions from live media coverage, including MSN, BuzzFeed, GoBankingRates, and more. Check out more of our media coverage in …

The Results Are in for Insure Your Love Month 2022! Read More »

In February Life Happens Pro customers have shown how valuable “Love is beyond Words”. People have leveraged the ‘Insure Your Love’ campaign to impress to their community the true benefit of having life insurance. Agents and advisors are quick to utilize the new material to their advantage.   Click here to see the Top Trending …

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Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance is arguably the most misunderstood of all major insurances. It’s a month when the industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have. …

Introducing New Content for Disability Insurance Awareness Month Read More »

Life Happens celebrated Insure Your Love month with a Twitter chat on February 15! The life insurance industry came together to drive valuable discussion about our latest study, “For Love and Money.”  The truth is, American relationships are changing, and finances are playing a key role. We found that those in a relationship are talking …

A Record-Breaking Insure Your Love Twitter Chat Read More »

“Social media hasn’t helped me attract and win over new clients.” If you’ve had similar thoughts or have completely ignored using social media for your business, now is the time to start using and leveraging social media to its full potential.   Why?   According to the 2021 Insurance Barometer Study conducted by Life Happens …

Why Ignoring Social Media Will Cost You Sales Read More »

“If I exclusively tried to market to the ‘affluent, established’ market, I would severely limit myself,” says Michael Wish, Owner of Michael Wish Insurance Agency in Avon, MA. Michael’s agency sits between two larger cities with large Hispanic, Black, and Asian communities. “These communities have always been an underserved market in our industry,” he adds, …

People of Color Are the Most Underserved Market in Our Industry Read More »