Month: February 2022

Introducing New Content for Disability Insurance Awareness Month

Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance is arguably the most misunderstood of all major insurances. It’s a month when the industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have. …

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People of Color Are the Most Underserved Market in Our Industry

“If I exclusively tried to market to the ‘affluent, established’ market, I would severely limit myself,” says Michael Wish, Owner of Michael Wish Insurance Agency in Avon, MA. Michael’s agency sits between two larger cities with large Hispanic, Black, and Asian communities. “These communities have always been an underserved market in our industry,” he adds, …

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