Life Insurance Awareness Month Resources are Live

Life Insurance Awareness Month (LIAM) is this September, which will be here right before you know it. With that, the Life Happens team is thrilled to announced we’ve released our largest set of marketing resources ever for LIAM, which Life Happens created and coordinates each September.

Many of the materials feature actress, model, and mother Brooke Shields, who is our partner for this year’s LIAM campaign. Brooke is supporting us to help get her impactful message out to consumers during this important time. Take advantage of her help (and ours) to make this year’s LIAM the most successful yet!

We’ve created over 50 branded and unbranded resources available including:

  • Eye-catching social graphics and videos featuring spokesperson Brooke Shields
  • A 6-week calendar of prewritten social-media posts that you can use as-is or modify to meet your needs. Remember to use the #LIAM19 hashtag this September.
  • New videos you can share with your followers
  • Barometer-themed social content featuring the latest consumer statistics
  • Strategic planning guide and video that provides marketing ideas for LIAM
  • An array of new flyers to meet your demographic needs

Check out our resources here and get ready for the biggest LIAM yet!

Remember, you must be logged in to your Life Happens Pro Plus or Premium account to access the full suite of LIAM resources.  If you have any questions, email us at