Company and Mission

Life Happens is a nonprofit organization with 27 years of experience helping consumers take personal financial responsibility through the ownership of life insurance and related products.

We know that these products are “sold, not bought,” so Life Happens furthers that mission by making its resources customizable and putting them directly into your hands! No one else does that for you!

Life Happens was formed in 1994 (as the LIFE Foundation) by seven leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics. To help Life Happens deliver its educational messages, it receives financial support from more than 140 of the nation’s leading insurance and financial services organizations.

Life Happens is governed by an 18-member Board of Directors, comprised of representatives from five of the industry’s leading producer organizations and eight of Life Happens’ member companies.