Happy #LIAM19 from Times Square!

It’s September’s Life Insurance Awareness Month (LIAM), which Life Happens created and coordinates each year. Thanks to your support, we are running LIAM spokesperson Brooke Shields’ powerful public service announcement (PSA) about the importance of Life Insurance in a very visible place this month: the Nasdaq Tower screen in New York City’s Times Square. 

I was fortunate to be there when it went live for LIAM. Please watch the video here: https://vimeo.com/lifehappens/review/357611690/eb583a6979

I encourage you to find any excuse to go to New York City and take a picture or video with her PSA. Don’t forget to tag your social media posts with the #LIAM19 hashtag to add your voice to the industry’s efforts.

And for those of you who can’t make it in person, you can still be a part of this effort by watching for her PSA to play here: https://www.webcamtaxi.com/en/usa/new-york/nasdaq-4-times-square.html

Brooke’s message is all about why she bought life insurance and how she uses it to protect her children’s future. Add that resonating message to Brooke’s broad appeal and you have impactful consumer education about the value of life insurance.

Have a great #LIAM19 and don’t forget to get all your Brooke Shields and other LIAM resources here: https://company.lifehappenspro.org/life-insurance-awareness-month