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Latest Podcast Explores Social Mindset, Community Outreach

Texas insurance agent Melinda Quiroz says agents must change their mindsets to properly approach social media marketing for their business. “If you’re not on social media and you’re not taking advantage of all the platforms that are out there, then you’re losing in business,” says Quiroz during the latest episode of the Marketing Happens podcast. …

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New Episode of Marketing Happens Available

The latest episode of the Marketing Happens podcast is available for download and streaming. I interview industry-veteran Terry Golesworthy from The Customer Respect Group. He discusses past and current trends that he analyzes for his newsletter about social media for financial services, Social Eyes. He also talks about recreating the trusted advisor model on social media …

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This Is Love

I think this post pretty much sums up what we do in our industry and what the Insure Your Love campaign is all about. Life insurance IS love insurance. Have you gone over to www.lifehappens.org/thisislove to check out how other agents and advisors are spreading the word on social media? We have a curated collection …

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Facebook Changes on the Way—What Insurance Professionals Need to Know

Facebook has announced that content from family and friends will soon be given priority over published news. Some Facebook publishers are upset about the company’s new stance and feel it is a slap in the face to partners. They argue these partners have published original content on the platform and helped the company make profits year …

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What Do People REALLY Want When Buying Life Insurance

Easy to understand, transparency, and—yes—ability to chat with a person … these are just a few of the things people are looking for when purchasing life insurance. This info comes from the 2017 Insurance Barometer Study, which has become “the” industry study that tracks the financial perceptions, attitudes and behaviors of consumers, with an emphasis on …

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It’s Cold Out, So Let’s Heat Up at Least One Thing … Your Marketing

I can pretty safely say that right now, today, you’re cold. The whole country is–from Florida to Alaska. I’m bundled up against -10 windchill. So, since we’re all inside, trying to stay warm, why not use the time to get off to a quick new year’s start with a complete marketing campaign? It’s called the …

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