Texas insurance agent Melinda Quiroz says agents must change their mindsets to properly approach social media marketing for their business. “If you’re not on social media and you’re not taking advantage of all the platforms that are out there, then you’re losing in business,” says Quiroz during the latest episode of the Marketing Happens podcast. …
Latest Podcast Explores Social Mindset, Community Outreach Read More »
Aurora Tancock, CFP, FLMI, AIAA, president of Aurora Tancock Financial Services and 15-year MDRT member, says that what she does is “a calling.” She does financial planning, taking into account both the wealth side and the risk side. She takes a holistic approach with her clients, many of whom are 45+, including finding out what …
The latest episode of the Marketing Happens podcast is available for download and streaming. I interview industry-veteran Terry Golesworthy from The Customer Respect Group. He discusses past and current trends that he analyzes for his newsletter about social media for financial services, Social Eyes. He also talks about recreating the trusted advisor model on social media …
I think this post pretty much sums up what we do in our industry and what the Insure Your Love campaign is all about. Life insurance IS love insurance. Have you gone over to www.lifehappens.org/thisislove to check out how other agents and advisors are spreading the word on social media? We have a curated collection …
In this Instagram-able world, it’s not what you think. According to our new survey, people want their significant other to have a sense of humor and a handle on their finances (but not necessarily wealth!). Looks, style, well, not as important. This is good news for us, because we can help people with #2, can’t …
What Do People Want In a Romantic Partner (You’ll Be Surprised) Read More »
Our goal is two-fold: to help consumers understand the importance of getting life insurance to protect their loved ones, and giving you the resources to have those conversations and help them get the coverage they need. That’s why we are super pumped to have such a big name and enthusiastic life insurance supporter to help us. …
Facebook has announced that content from family and friends will soon be given priority over published news. Some Facebook publishers are upset about the company’s new stance and feel it is a slap in the face to partners. They argue these partners have published original content on the platform and helped the company make profits year …
Facebook Changes on the Way—What Insurance Professionals Need to Know Read More »
Easy to understand, transparency, and—yes—ability to chat with a person … these are just a few of the things people are looking for when purchasing life insurance. This info comes from the 2017 Insurance Barometer Study, which has become “the” industry study that tracks the financial perceptions, attitudes and behaviors of consumers, with an emphasis on …
What Do People REALLY Want When Buying Life Insurance Read More »
I can pretty safely say that right now, today, you’re cold. The whole country is–from Florida to Alaska. I’m bundled up against -10 windchill. So, since we’re all inside, trying to stay warm, why not use the time to get off to a quick new year’s start with a complete marketing campaign? It’s called the …
It’s Cold Out, So Let’s Heat Up at Least One Thing … Your Marketing Read More »
The vast majority of Millennials say most people need life insurance, but only half own it. Here’s an interesting breakdown of why—and what might make them buy the coverage they need. I personally was surprised to find that a huge portion think they wouldn’t qualify. Sounds like they need to talk to someone like you. …
Why Millennials Aren’t Getting the Life Insurance They Need Read More »
