Introducing Kelly Rowland as Life Insurance Awareness Month Spokesperson

Have you heard the news? Life Happens is collaborating with award-winning singer, songwriter, producer and humanitarian Kelly Rowland as our spokesperson for this year’s Life Insurance Awareness Month (LIAM) campaign. Partnering with Life Happens, Kelly is delivering a personal message to Americans that “with life insurance, I’ve got you,” and encouraging them to get the coverage they need — like she has for her own family. 

Watch her message to you about why you need to get involved with LIAM this year!

Great New Resources!

The new content Life Happens has created, featuring Kelly, can be used immediately and includes:

• Consumer- and industry-facing videos

• Social-media graphics and cover photos

• New flyers and email templates


See the Kelly Rowland content


As Kelly says, “Consumers need to hear from you about life insurance — candidly, and with emotion — to help them get the coverage they need.” Use our resources featuring Kelly’s powerful message to start changing the conversation about life insurance.

To use the Kelly Rowland content, you must agree to the terms in the “Legal Restriction Reminder” below each resource in Life Happens Pro. You can use all Kelly Rowland resources from now until Dec. 31, 2021.

And don’t forget, our LIAM campaign is complete with a full suite of evergreen resources that also speak to the theme: With life insurance, I’ve got you. Start planning for September now so that your campaign is ready to go!