Celebrating LIAM Today, Tomorrow and in September!

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. But, the reality check we’ve gotten with the pandemic means we need to talk to everyone about life insurance now—and it’s why we launched LIAM early!

Don’t worry—we’re still celebrating LIAM in September! Stay tuned for all that we have planned during that special month. In the meantime, our newly released LIAM resources will allow you to shine a light on the importance of life insurance for a longer period of time. Use them immediately or roll them out during September.

“Reality Check: The time for life insurance is now” is this year’s theme, and the new evergreen resources convey the urgency of financially protecting your loved ones with life insurance.

See the Resources

Coming Soon: New Brooke Shields Resources

Brooke Shields returns as LIAM spokesperson and is working with Life Happens to get the word out to the American public that there is no time to wait for people to protect their families with life insurance. The new resources include:

Consumer-facing videos created by Brooke.
Industry-facing videos created by Brooke to spread the word about LIAM.
And a complete suite of resources featuring Brooke—including new social-media graphics.

Watch Brooke Shields’ Message to Consumers

Due to COVID-19, taping Brooke for this year’s LIAM resources was quite different than last year when we taped her in person in NYC. This year, she did a virtual taping from her home and the result is a message that is timely and relatable. We are looking forward to sharing those new 2020 resources with you very soon. In the meantime, you can use last year’s Brooke Shields resources.